The client briefed us that they wanted to create a thirty-second commercial as part of their BTEC works campaign. The campaign showcases BTEC as a stepping stone into the world of work and features brand ambassador and Double Olympic and current World Champion Max Whitlock. The commercial has received 220k views on YouTube.
Producer and Director: Ben Sherriff
Director of Photography: Anthony Dias
Format: Alexa Mini and Atlas Orion Anamorphic
Platforms: YouTube, Facebook and Instagram
We pitched a trendy aesthetic that would resonate with the young target audience with fluid movement and a widescreen anamorphic look.
The commercial was shot in just two days, one on location in Essex and another at a central London studio. We cast a young ‘Max Whitlock’ as a BTEC student and match cut between him learning in the classroom and in the gym, showcasing the practical and theoretical aspects of the BTEC side by side.