iPrimary Case Study

Client: Pearson

We travelled to Rome to produce this subtle marketing promo for Pearson's iPrimary brand. Shot on Zeiss classic lenses we wanted to create an intimate and personal feel. This feel was in tune with the brand's personal and localised unique selling points.

Production: Spellbinder Productions

Producer and Director: Ben Sherriff

Camera Operator: Pablo Gargiulo


Creating a vibrant yet naturalistic look.

We created a story about teaching experience to showcase this customer case study from a primary school near Rome. Our response to the brief to make a product promo was to go for a feeling of intimacy where we allow the teachers to put the experience of delivering the qualification into their own words. These interview responses were woven together with footage of the learning taking place in the classroom. We shot over the course of one day with a Sony FS7 and an A7S on a gimbal to give us some nice movement. The colour palate and the grade together with the classic lens choice created this vibrant yet naturalistic look.

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