Mind the Dog – Rou Reynolds

Client: Live Nation Music

We were approached by Live Nation music to create this awareness piece with Rou Reynold's from Enter Shakari promoting the festival's focus on mental health 'mind the dog'. Shot at Ticketmaster's London HQ the backdrop of Marshall amplifiers was the perfect setting for the content. The short form content had significant engagement and over 20k views on Facebook and YouTube.

Production: Spellbinder Productions

Producer and Director: Ben Sherriff

Director of Photography: Pablo Gargiulo

Format: Sony FS7 and A7

Platforms: YouTube and Facebook

Rapid Turnaround and multiple deliverables

From rig to completion on shoot day took four hours. We shot with a skeleton crew of two using two Sony FS7 cameras and a third Sony A7 to provide our C CAM angle. The client required us to deliver the project in rapid turnaround with both a full length 30 minute interview Multicamera deliverable as well as a 60″ cut down to drive traffic from social to YouTube. The full length version and the cut down were delivered within 24 hours of the shoot.

Promo Projects