Client: Spotify

Ben worked as self-shooting director and editor on this promo for Create productions. The final output was delivered as promotional content around the launch of Sony Picture's remake of the Magnificent Seven. We travelled to the Amalfi coast in Italy to meet DJ and producer Uto Karem. The film is a crossover lifestyle and music piece that was shot in just one day.

Production: Create Productions

Self-shooting Director and Editor: Ben Sherriff

DoP: Darren Lovell

Format: Sony FS7 with Zeiss classic lenses

Platform: YouTube and Spotify

Creating a cinematic look with Mediterranean contrast

Overlooking the Amalfi coast the hometown of Uto Karem and the amazing colours of the old town made a gorgeous backdrop for this crossover lifestyle and music piece. When we were shooting we said to one another that you couldn’t help shoot beautiful images! That’s the thing about Italy. You point the camera and it looks amazing. This film is shot on a budget prime / vintage lens – the Zeiss classics. They give a similar look to the super speeds but at around a third of the daily cost, so they are a great option for productions looking for a cinematic look on a budget.

Promo Projects